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Market research services
Market Vision undertakes consumer and business-to-business research.
Both qualitative and quantitative research projects are undertaken across the Middle East, North Africa & the Asian Sub-continent region. Further, with an international network of service providers, Market Vision executes, manages and overseas a wide range of research and consulting projects around the world.
Areas of work
- Public opinion surveys; audience polls
- Awareness, usage & attitude studies
- Market feasibility studies
- Market assessment and demand potential studies
- Product and brand research; brand audit and equity research
- Product testing, packaging and pricing studies
- Corporate image and equity studies
- Employee opinion surveys; employee engagement surveys
- Customer satisfaction research
- Monitoring and tracking studies
- Impact evaluation research
- Service standard audits
We conduct secondary and primary research, using quantitative and qualitative data collection methodologies.
- Face-to-face interviews
- Telephone interviews
- Mail surveys
- Web surveys
- Email surveys
- Focus groups
- In-depth qualitative interviews
Our professional experience covers a diverse range of industry sectors and product categories.
Tourism and hospitality
Construction, real estate & property sector
Education & training
Healthcare and pharmaceuticals
Banking and financial services
Electronics & electricals
Automotive & heavy engineering
FMCG & retail sector
Government services – utilities
Not-for-profit and non-profit sectors
Trade & development agencies
Foodservice and catering
Airlines and aviation sector
Media & entertainment
Employee engagement surveys
Employees are also customers of the organization.Employees' opinions can impact financial performance by affecting retention, quality of work, morale, and productivity, so measuring workers' attitudes and satisfaction with their organization is critical to enhancing Organization Performance.
Market Vision undertakes Employee Satisfaction & Engagment Surveys for several organizations in the Public & Private Sector. Our proprietory model of employee engagement and satisfaction measurement guides prioritization of action steps to enhance loyalty and committment amongst internal stakeholders of an organization.
Customer satisfaction surveys
Customer satisfaction is essential to the survival of businesses. How do you find out whether your customers are satisfied?
The best way to find out whether your customers are satisfied with your company, products or the service received is to ask them. Market Vision provides customer satisfaction measurement services for companies that value their customers' business and loyalty.
Our proprietory model of customer satisfaction measurement guides prioritization of action steps to enhance satisfaction and engagement amongst internal and external stakeholders of an organization.
Service standard audits
Service is the key to staying ahead. We provide full-service audits and mystery shopping services that include operational and competitive benchmarking.
We concentrate our resources on evaluating the behaviour of organizations, through their staff, towards customers. This enables us to provide objective insight into performance at the customer interface, and independent diagnosis of the strengths and weaknesses in any service delivery process.
Our methodologies encompass in-person, telephone, email and online interactions with company staff covering all touchpoints.